Changing my blog’s name from Circus Queen to Beautiful Tribe

Sorry if you’ve navigated to this blog over the past few days and wound up wondering: “Wait. What? I thought this was Circus Queen. What’s Beautiful Tribe?” I’ve wanted to change the name for a long time and I finally decided to go brave and take the leap this week.

A leap it’s been indeed. From the technical side, I really shouldn’t have picked a week I was going to come down with a particularly nasty virus that’s going around (hence the late explanation!). And this is only the start.

In many ways, changing a blog’s name and domain is like starting all over again. Of course, the content I’ve built up over the past five years is still active and the social connections haven’t gone anywhere but, in terms of search engines and other geekery, it’s going to take some rebuilding.

Still, I am so glad to have made the change. It feels right and that’s always going to be worth it.

Back when I started this blog a little over five years ago, I didn’t really know what it was going to be about. I just knew that work was winding down with me being pregnant and not able to get over to London as much, with being new to Bristol and not having much time to sink my teeth into networks here before going on maternity leave and with not even knowing if I was going to continuing working after maternity leave was up. I knew I wanted to keep writing no matter what and a blog seemed a good way to make that happen.

I chose the name Circus Queen because it was daring, like I wanted my writing to be, yet deliciously vague. That was a wonderful fit when life ahead was wide open with uncertainty. Eventually, that vagueness began to feel like bad branding rather than freedom. For years, the name hasn’t communicated anything about this blog and that’s really bothered me.

Yet, I stalled over actually changing it. I have tried and tried to make it work, having built up a following and established a strong domain around it but I couldn’t shake my unhappiness about the name. I finally had to concede that if I didn’t accept the risks and make the change I might as well ditch the blog because it was always going to bug me. If I couldn’t commit, I’d never realise its potential. Also, the longer I let it go on, the harder it would be to make the change.

After a lot of agonising, I came up with the name Beautiful Tribe. I played with it a while, hoping that its lure was that it was “right” and not just that it was new. I’ve thought about other names over the years, though, and none has felt like something I could put the full force of my time, money and effort into. Beautiful Tribe does.

As I’ve said in my “about” page: “I see this as a place where a “tribe” of likeminded people, especially parents, can support and encourage one another. I’m also always reflecting on what raising my own little “tribe” really means.”

I hope, along with the new name to breathe new life into what I write here, taking more risks and creating something that’s genuinely valuable to readers. Thanks for sticking with me this far. I hope to keep hearing from you too.

Image by Annie Crossman Photography

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  1. January 21, 2016 / 7:24 pm

    I love it Adele, it’s absolutely the perfect name for your blog and I think it conveys your message and values beautifully and simply. I know how daunting it is to start again and I’m sure it won’t take anywhere near as long to build up the geekery benefits as you think. Good luck. x

    • January 21, 2016 / 11:27 pm

      Thank you. I hope you’re right but even if not, it doesn’t really matter in the long run. I’m glad it speaks all of that to you. That’s good to hear.

  2. January 21, 2016 / 7:30 pm

    What a fabulous name. Fits your blog and your writing perfectly. I rebranded back in September for all the same reasons and haven’t looked back once. Love the branding of the new name as well, just lovely.
    Hope you’re feeling better now after the virus. x

    • January 21, 2016 / 11:28 pm

      It’s good to hear that a few months on, you don’t have regrets. Still ill but getting better, thanks! x

  3. January 21, 2016 / 10:41 pm

    I really love the new name Adele and think it fits the blog perfectly and can totally understand why you decided to change – I have similar feelings about my own blog and the name relating to the content. Looking forward to reading more 🙂

    Laura x

    • January 21, 2016 / 11:58 pm

      I always think of you as Side Street Style though I definitely understand wanting to change it. I really do think you could make your name do whatever you want, though, because I imagine there’ll always been a style element to what you do. x

  4. January 21, 2016 / 10:58 pm

    I’d always really liked Circus Queen and thought it fitted you (probably because that’s the name you’ve always had). But love love love the new name, it’s so you and it’s perfect – glad you took the plunge x

    • January 21, 2016 / 11:26 pm

      Thanks for that, Gill. I know what you mean. It’s hard to imagine a blog having a different name if it’s always had the same one. This really does feel the way to go, though, so I’m glad you like the new name too. x

  5. January 22, 2016 / 9:32 am

    I love the new name, I think it absolutely perfectly captures your site and the community of gentle mothers who read it. It is definitely the right name 🙂 xx

  6. Karen
    January 27, 2016 / 1:03 pm

    Love the new name! Well done for taking the plunge!

  7. February 5, 2016 / 4:53 pm

    I think it was a brilliant decision, its such a scary move but this suits you so much better x

  8. March 9, 2016 / 8:00 am

    Hi Adele, nice meeting you in Bristol, i want to change names too, but have already changed from Blogspot to wordpress which was disasterous, people who know me think this is a perfect name, but i don’t think it gives the right first impression 🙁 x

    • March 14, 2016 / 10:58 am

      Hi Yvette! Lovely meeting you too. I agonised and agonised over changing it but I’m honestly so glad I’ve done it. It just lifts the way I feel about the blog and has reinspired me to keep going. Hopefully you settle one way or another. 🙂

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