Hello! I’m Adele. I am a freelance writer and home educating mother of three living in rural Cornwall with three kids, two cats and my designer/farmer husband. We both work flexibly so that neither of us miss out on the valuable experiences of being with our children and doing work we love. I’ve also begun to make more mental space for other creative work and have begun writing and performing poetry again after a break. I will appear in the upcoming Penzance Literary Festival 2019.
Beautiful Tribe has been going since 2010, when I was pregnant with my eldest (back then it was called Circus Queen). I started it as a way to keep writing, knowing that I’d be taking a step back from magazine journalism to stay at home with my new baby. Over the years, it has gathered an engaged community around itself, becoming a place where likeminded people, often parents, come to read and talk about issues around creative and ethical living, conscious parenting, home education and nature connection.
As a journalist and content writer I’ve worked with organisations like The Telegraph, Mumsnet, the National Trust, HomeAway, Publishing Business and Bristol Green Capital, among others. I currently balance freelance writing – taking on editorial commissions and developing creative content for brands – with writing this blog and collaborating on marketing campaigns across my social channels. To chat about how we could work together, email firstname.lastname@example.org.
I cover a wide range of topics across parenting, creativity, education, travel, outdoor pursuits and ethical style on both Beautiful Tribe and on my social channels. I was featured as one of Mother & Baby’s top 20 mum influencers of 2019 and the blog currently sits in the top 100 of the Tots 100 which ranks more than 8000 parent blogs in the UK. Beautiful Tribe was twice shortlisted as Best Pregnancy Blog in the MAD Blog Awards and has been featured numerous times as Mumsnet’s Blog of the Day. I also have approaching 14,000 followers on social media.
Through my blog and social channels I’ve worked with brands such as Disney, Boots, The Year of Engineering, Bluestone Resort, Warner Bros, Petplan, Valley Fest, Longleat Safari Park, HP, the National Trust, The Good Life Experience, Wayfair, Argos, Canopy & Stars, White Stuff, Asus, Sainsbury’s, Yeo Valley and First Great Western. Find out more about some of the campaigns I’ve worked on over on my advertising and PR page.
Over the years I have become more careful about the brands I choose to work with. I turn down most opportunities I’m offered because they aren’t a natural fit. I try to comply with the WHO Code on the Marketing of Breastmilk Substitutes so will not host advertising for bottles, infant formula and other breast milk substitutes. If you think my blog is a good match for your brand, get in touch to discuss advertising options and creative partnerships by emailing email@example.com